Winning Now, Winning Later: How Companies Can Succeed in the Short Term While Investing for the Long Term
"One of the best guides ever on how to lead a company...the War and Peace of books on corporate leadership." --Fortune Magazine
"Both readable and a practical guide for managers."--The Economist
Dave Cote just delivered the War and Peace of books on corporate leadership... meet s] the biggest challenge in corporate America: balancing the short-term success demanded by investors with sowing the seeds for rewards that will only be harvested years hence, but are essential to achieving greatness. --Fortune Magazine
Business leaders often take actions that prop up earnings in the short term, but compromise their companies' long-term health. David Cote, the much-respected former leader of Honeywell International and one of the most successful CEOs of his generation, shares a simple, paradigm-shifting method of achieving both short- and long-term goals.
Short-termism is rampant among executives and managers today, causing many companies to underperform and even go out of business. With competition intense and investors demanding strong quarterly gains now, leaders all too often feel obliged to sacrifice the investments so necessary for long-term growth.
Dave Cote is intimately familiar with this problem. Upon becoming Honeywell's CEO in 2002, he encountered an organization on the verge of failure, thanks to years of untrammeled short-termism. To turn the company around, he and his team adopted a series of bold operational reforms and counterintuitive leadership practices that enabled them to "do two conflicting things at the same time"--pursue strong short- and long-term results. The outcome was phenomenal. Under Cote's leadership, Honeywell's market cap grew from $20 billion to $120 billion, delivering returns of about 800%, two and a half times greater than the S&P 500.
Offering ten essential principles for winning both today and tomorrow, this book will help readers to
- Spot practices that seem attractive in the short term but will cost the company in the future
- Determine where and how to invest in growth for maximum impact
- Sustain both short-term performance and long-term investments even in challenging times, such as during recessions and leadership transitions
- Feel inspired to stand up to investors and other managers who are solely focused on either short- or long-term objectives
- Step back, think independently, and foster independent thinking among others around them
Presenting a comprehensive solution to a perennial problem, Winning Now, Winning Later is a go-to guide for leaders everywhere who seek to finally transcend short-termism's daily grind and leave an enduring legacy of success.
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About the Author
As Chairman and CEO of the industrial giant Honeywell over 16 years, David Cote grew the company's market capitalization from around $20 billion to nearly $120 billion, delivering returns of 800 percent and beating the S&P by nearly two and a half times. Currently, David is Executive Chairman of Vertiv Holdings Co, a global data center products and services provider. He is a member of the Aspen Economic Strategy Group and on the Boards of the Council on Foreign Relations and the Conference of Montreal.
'I talk to more CEOs than anyone on Earth, and my advice to them is 'get this book, ' because I am sick and tired of the griping and the grousing about how they aren't given enough time to work their magic. David Cote is living proof that you can perform both short and long term, and he's laid it all out for you to do it. Anyone running any business needs to satisfy more than themselves. Cote tells you how to do the job to everyone's satisfaction. Believe me, his task was a lot more difficult than yours will ever be unless your name is Hercules and you work at Augean Stables, Inc! '--Jim Cramer, host of CNBC's Mad Money, New York Times bestselling author
'As a CEO who managed for the long term with a keen eye to the short term, I found that I had to create my own playbook as I went along. How I wish David Cote's excellent book had been available to me then. Life would have been so much easier! Thanks, David. Many leaders will benefit from this 'how to.''--Indra K. Nooyi, Former Chairman, PepsiCo, Inc.
'David Cote delivers a masterclass in how to run a global Fortune 100 business for long-term success. Every business leader from every industry can learn from the hard-earned wisdom offered in this book.'--Marc Benioff, Co-chief Executive Officer and Founder, Salesforce, New York Times bestselling author
'David Cote is the most successful leader of a major industrial manufacturing company of his era. Of course, there have been some extraordinary high-tech successes with CEOs who are deservedly rock stars. But in the manufacturing area, David Cote stands alone.' --Henry M. Paulson Jr., Former US Secretary of the Treasury, New York Timesbestselling author