Win at All Costs: Inside Nike Running and Its Culture of Deception


Product Details

$29.99  $27.59
Dey Street Books
Publish Date
6.1 X 9.1 X 1.7 inches | 1.4 pounds

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About the Author

Matt Hart is a freelance journalist whose writing covers sports science, human-powered adventure and exploration, performance-enhancing drugs, nutrition, and evolution. His work has appeared in The New Yorker, The Atlantic, The New York Times, National Geographic Adventure, and Outside magazine, among others. His reporting on the investigations into Salazar appeared on the front page, above the fold, of The New York Times in May 2017. In addition to his access to the Gouchers, other sources for the book include former Nike employees, athletes, and coaches; famed sports-scientist and Oregon Project whistleblower Steve Magness; and Olympic marathon gold medalist Frank Shorter, among many others.


After years of rumors and speculation, Matt Hart sets out to peel back the layers of secrecy that protected the most powerful coach in running. What he finds will leave you indignant--and wondering whether anything in the high-stakes world of Olympic sport has truly changed.
--Alex Hutchinson, New York Times bestselling author of Endure
Matt Hart digs into the story of the Nike Oregon Project and the infrastructure that supported it with a degree of depth, insight, and accuracy you won't find anywhere else. It's as captivating as it is unsettling and, at times, almost unbelievable. I couldn't put it down.
--Mario Fraioli, writer and host of the morning shakeout newsletter and podcast
"Win At All Costs is essential reading for anyone who wants a better understanding of the systemic rot within the richest, most powerful company in running. It's an important reminder that Alberto Salazar is not so much a rogue actor, as a cog in a much larger machine. At its heart, this book is nothing less than an indictment of American sports capitalism."
--Martin Fritz Huber, In Stride columnist for Outside magazine
Buckle up for a wild ride through athletics, doping, and the hard-driving company paying $500 million to brand the U.S. track and field team until at least 2040...a deeply reported and revealing look at the dire commercialization of American sports.--Kirkus Reviews
Win At All Costs will make you question why on earth losing integrity is ever worth winning a race. There are important considerations here: can a cheater tell the truth, and does every athlete have his or her own line to draw when it comes to what is acceptable to boost performance? Win At All Costs will answer these questions and send you on a never-ending quest for truth and justice.--Deena Kastor, Olympic Medalist and American Record Holder and New York Times bestselling author of Let Your Mind Run
"Matt Hart's meticulous reporting documents the toxic culture cultivated by the running world's most powerful coach and one of the sport's most influential brands. Win At All Costs illuminates the devastating consequences the Nike Oregon Project's poisonous atmosphere and illicit practices had for athletes, and the tremendous personal cost borne by whistleblowers like Kara and Adam Goucher and Steve Magness, who chose to follow their moral compass."--Christie Aschwanden, award-winning science journalist and New York Times bestselling author of Good to Go
Beautifully-crafted and richly-reported, Matt Hart's Win at All Costs reads like a James Bond thriller, plumbing the sad depths of professional running's underworld. Like Lance Armstrong and the 2017 Houston Astros, it turns out that champion runner/trainer Alberto Salazar and the Nike Oregon Project were also too good to be true.--Dan Shaughnessy, New York Times bestselling author of Francona and The Curse of the Bambino
Hart's particularly talented when it comes to creating disquieting portraits of the runners, whose desperation to win is palpable on the page. This revelatory exposé wows.--Publishers Weekly