What Happened To Advertising? What Would Gossage Do?
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Praise for: What Happened To Advertising? What Would Gossage Do?
Massimo Moruzzi, who has lived through the trenches of the dot com implosion and now the ever accelerating growth of social media, is extremely well qualified to stick a giant pin in the ever expanding social media hot-air balloon. And by heck, he certainly does that.
- George Parker, Mad Man, Author of: The Ubiquitous Persuaders
Massimo did not disappoint taking apart the bullshit in advertising today. Buy this book and take the time to read all the references to his research. You will not be disappointed.
- Tony Mariani, Account Executive, Corus Entertainment, Canada
A fantastic semi-rant. Very relevant, especially for suits in the industry who need a little push to start thinking about what advertising is, and how (little) it has actually changed. Also, great source list in every chapter. The sources make it a book that keeps on giving.
- Aron Lindegård, Art Director, Geelmuyden Kiese, Norway
Clear-eyed call to arms from an insider looking at everything that's wrong (and there's a lot) with what passes for modern advertising. Social media won't save you. Ad tech won't save you. Not even all the data in the world will save you. After reading this book you'll know it's time for a creative revolution.
- Stefano Boscutti, Independent Writer and Director, Australia