Visual Merchandising and Display: Best Practices for Window Displays and Store Designs

Silvia Belli (Author)
Available

Description

This comprehensive textbook constitutes an essential tool for students and professionals who want to work in the field of visual merchandising in retail, a discipline which combines the principles of marketing, creativity and design. It covers all aspects of the profession, from window display to in-store areas, and all kinds of stores, from small outlets, pop-up shops and concept stores, to shopping malls, flagship shops and department stores. Aspects such as lighting, colour, interior architecture and different display styles, by means of classic approaches as well as the most avant-garde developments are widely referenced and explained in this publication, through many examples from around the world. This reference guide will help visual merchandisers to plan the best strategy to the consumer's attention.

Product Details

Price
$45.00  $41.40
Publisher
Hoaki
Publish Date
June 02, 2020
Pages
240
Dimensions
8.5 X 0.6 X 11.5 inches | 2.05 pounds
Language
English
Type
Paperback
EAN/UPC
9788417656065

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About the Author

Silvia Belli is a fashion stylist and blogger, graduated in Business Administration and with a Masters in Business Administration from ESCP Europe in London. She also has a background in economic-management studies and has given life to his creative vein with marketing as well as more artistic studies. Today Silvia Belli Works in the fields of luxury communication and marketing, fashion design & styling, image consulting, interior design and is the founder of an event management agency.