Unleash Possible: A Marketing Playbook That Drives B2B Sales

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Product Details

Price
$18.00
Publisher
Marketing Advisory Network, LLC
Publish Date
Pages
244
Dimensions
8.0 X 10.0 X 0.51 inches | 1.08 pounds
Language
English
Type
Paperback
EAN/UPC
9781937985882

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About the Author

Samantha Stone is a revenue catalyst who helps unleash the possible in organizations that have complex selling processes. She's a fast-growth, B2B marketing junkie, author, speaker, consultant and persona coach who has also managed to find time to raise four boys with her husband, David. Throughout her career she has launched go-to-market initiatives and led marketing strategies for award-winning, high-growth companies including Netezza, SAP, Ascential Software and Powersoft. In 2012 she founded The Marketing Advisory Network to help savvy business leaders unleash the possible within their enterprises.

Reviews

This is a book that should not only be read by marketers. It's a book that should be on the desk of every executive in the company. It should be required reading for the head of sales, technology, and most importantly, the CEO, to help create a shared vision of marketing to grow and sustain the business (and to do it well!) Jere Doyle, Managing Director Sigma Prime Ventures
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