Look out for Daniel Pink's new book, When: The Scientific Secrets of Perfect Timing
#1 New York Times
Business Bestseller #1 Wall Street Journal Business Bestseller #1 Washington Post bestseller
From the bestselling author of Drive
and A Whole New Mind
comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives.
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase.
But dig deeper and a startling truth emerges:
Yes, one in nine Americans works in sales. But so do the other eight
Whether we're employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we're all in sales now. To Sell Is Human
offers a fresh look at the art and science of selling. As he did in Drive
and A Whole New Mind
, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extraverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds.
Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book--one that will change how you see the world and transform what you do at work, at school, and at home.
About the Author
Daniel H. Pink is a former White House speechwriter and the author of the bestseller Free Agent Nation, A contributing editor at Wired magazine, he has written on work, business, and politics for The New York Times, Harvard Business Review, Slate, Salon, Fast Company, and other publications. He has also lectured to corporations, universities, and associations around the world on economic transformation and business strategy, and has analyzed commercial and social trends for dozens of television and radio programs.