Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy

John Yunker (Author)


Succeed Globally. Passport Not Required.

You don't need to travel the world to take your company global. What you do need is an open mind and the desire to become a global generalist. This book will help. Based on 15 years of experience helping companies go global, author John Yunker provides:

  • A process for creating world-ready products, websites, and software
  • Cultural insights into China, Russia, Germany, Brazil, India, and more
  • Tips for localizing text, images, icons, and pictures for the world
  • New rules of the translation economy

In the information economy, information is power. In the translation economy, translation is power. Thanks to translation and localization, companies like Apple, Nike, and General Electric now make more money from outside the US than from within it. This book helps marketers, designers, and executives develop sound strategies for going global--and avoid costly and embarrassing mistakes along the way. In addition, you'll find the ultimate globalization checklist that your web, marketing, and product teams can use to make sure you go global the right way.

About the author: John Yunker is the world's leading expert on web and content globalization and is author of Beyond Borders and The Savvy Client's Guide to Translation Agencies.

Product Details

Byte Level Research
Publish Date
April 10, 2017
5.2 X 0.8 X 7.9 inches | 0.85 pounds

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About the Author

John Yunker is a writer of short stories, novels, and plays. The Tourist Trail began as a short story by the same name and won the Phoebe Journal 2010 Fiction Prize. His full-length play Meat the Parents was a finalist in the 2014 Centre Stage New Plays Festival and 2015 AACT New Plays Contest semi-finalist. His one-act play Little Red House was published in the literary journal Mason's Road, and produced in 2014 by the Studio Players Theatre in Lexington, Kentucky. He is editor of the anthology Among Animals: The Lives of Animals and Humans in Contemporary Short Fiction and is co-founder of Ashland Creek Press, a publisher devoted to environmental and animal rights literature.


"This book is a rich collection of global web design recommendations, best practices and plenty of interesting screenshots to help readers gain a more nuanced understanding of key cultural and user interface issues when connecting with online users worldwide. It is a must read for content marketers, localization professionals and almost anyone interested in global digital media communications and global marketing." -- Dr. Nitish Singh, Associate Professor of International Business, The Boeing Institute Of International Business, St. Louis University

"John Yunker is the quintessential expert on web and content globalization and Think Outside the Country proves it. Wonderfully engaging and packed with practical guidance on how to thrive in the translation economy." -- Laurel Delaney, president,; author of Exporting: The Definitive Guide to Selling Abroad Profitably

"Think Outside the Country is a primer for those starting out on their globalization journey and a useful refresher course for those who think they know it all. Crafted by a seasoned copywriter and industry insider, the book is a fun read while providing some serious food for thought." -- Multilingual Magazine