The Tipping Point: How Little Things Can Make a Big Difference (Turtleback School & Library)

Malcolm Gladwell (Author)
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Description

Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

Product Details

Price
$30.60
Publisher
Turtleback Books
Publish Date
January 01, 2002
Pages
301
Dimensions
5.5 X 1.2 X 8.1 inches | 0.9 pounds
Language
English
Type
Prebound
EAN/UPC
9781417665792

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About the Author

Malcolm Gladwell has been a staff writer with the New Yorker since 1996. He is a former writer at the Washington Post and served as the newspaper's New York City bureau chief. He has won a National Magazine Award, and in 2005 he was named one of Time magazine's 100 Most Influential People. He is the author of four books: The Tipping Point: How Little Things Make a Big Difference, Blink: The Power of Thinking without Thinking, and Outliers: The Story of Success, all of which were #1 New York Times bestsellers. His book What the Dog Saw is a compilation of stories published in the New Yorker. Gladwell graduated from the University of Toronto, Trinity College, with a degree in history. He was born in England, grew up in rural Ontario, and now lives in New York City.