The Road to Luxury: The Evolution, Markets, and Strategies of Luxury Brand Management

Ashok Som (Author) Christian Blanckaert (Author)
& 1 more
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Product Details

Price
$59.95
Publisher
Wiley
Publish Date
March 30, 2015
Pages
432
Dimensions
7.0 X 9.7 X 1.3 inches | 0.02 pounds
Language
English
Type
Hardcover
EAN/UPC
9780470830024

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About the Author

ASHOK SOM is Professor of Global Strategy in the Management Department at ESSEC Business School, Paris-Singapore. He is the founder of the India Research Center, was the Founding Associate Dean of the Global MBA program, and the founder of the Global Management Programs on Luxury and Retail Management (in partnership with Indian Institute of Management (IIM) Ahmedabad, India.

CHRISTIAN BLANCKAERT is the Chairman of Petit-Bateau. He is also the Senior Advisor of Eurazeo and a board member of Moncler and Champagne Piper-Heidseick. He has previously served as Executive Vice President of Hermes International from 1996 to 2009.