The Reinventors: How Extraordinary Companies Pursue Radical Continuous Change

Jason Jennings (Author)


For most businesses, success is fleeting. There are only two real choices: stick with the status quo until things inevitably decline, or continuously change to stay vital. But how?

Bestselling leadership and management guru Jason Jennings and his researchers screened 22,000 com-panies around the world that had been cited as great examples of reinvention. They selected the best, verified their success, interviewed their leaders, and learned how they pursue never-ending radical change.

The fresh insights they discovered became Jennings's "reinvention rules" for any business. The featured companies include: Starbucks-which turned itself around by mak-ing tons of small bets on new ideas. Fresher store designs, better food products, and free Wi-Fi were a few of the results. Apollo Tyres-which launched the Apollo Academy to train everyone and reinvented how it finds, keeps, and grows people. It went from five hundred million to two billion in annual sales in only a few years. Arrow Electronics-which found success by solving problems that drove its customers crazy and has become a twenty-billion-dollar electronics giant by shifting its focus from selling commodities to custom tailoring solutions. Smithfield Foods-which faced a PR crisis over the way it slaughtered animals and polluted the environment and transformed itself by hiring an environmental activist and empowering him to transform the company's ethos.

If you're ready to toss same old, same old out the door, The Reinventors will become your road map to successfully pursuing continuous change. It will help your company stay relevant for years to come.

Product Details

Publish Date
May 10, 2012
6.3 X 1.0 X 9.1 inches | 0.95 pounds
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About the Author

Jason Jennings has spent more than twenty years teaching businesspeople how to build great organizations. He gives more than sixty keynote speeches every year and is the author of two previous business bestsellers: Less Is More and It's Not the Big That Eat the Small, It's the Fast that Eat the Slow. He lives near San Francisco.


""The Reinventors "is an extremely timely, practical, and interesting book. Everyone needs to be able to reinvent and constantly change, yet we aren't taught how. This book will show you the way."---PETER SIMS, bestselling author of"
""The Reinventors "rocks! Jennings has done it again and delivers a crisp step-by-step set of instructions for embracing constant radical change and achieving nonstop growth. If you're ready, this is your blueprint for success."

---GUY KAWASAKI, New York Times-bestselling author of"
"Open this book to any page and you'll learn something: it's a fascinating, accessible, and practical way of rethinking your company and gaining edge in today's hyper-competitive marketplace. Plus, it's a blast to read. The guy can write and he clearly cares about helping you achieve greater success."

---STAN SLAP, New York Times-bestselling author of"
"This is a fast-paced, well-written book on the overriding importance of change, innovation, evolution, and maybe even revolution as key requirements for long-term success in any organization. Turmoil is good; comfortable stasis is fatal. Jennings nails it."

---BOB LUTZ, former vice chairman of General Motors
"If you're uncomfortable with the thought of becoming obsolete, read this book! "The Rein-ventors "delivers novel ways to pivot, spin, and solve your way into the future. This is classic Jason Jennings."
---TIM SANDERS, founder of Net Minds
"Jennings is clearly becoming "the "successor to Peter Drucker. Once again, he's done a mas-terful job of researching the world for proven insights on how to reinvent a business and drive sustainable, profitable growth. His ideas are simultaneously practical, unexpected, and powerful. Use them every day to succeed."

---DAN COUGHLIN, author of the forthcoming"