The Only Business Writing Book You'll Ever Need

(Author) (Foreword by)
Available

Product Details

Price
$24.95  $22.95
Publisher
W. W. Norton & Company
Publish Date
Pages
192
Dimensions
6.4 X 1.1 X 9.2 inches | 1.15 pounds
Language
English
Type
Hardcover
EAN/UPC
9780393635324
BISAC Categories:

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About the Author

Laura Brown, PhD, has taught writing to just about everyone--from corporate executives to college students--in her thirty years as a business writing coach. The author of The Only Business Writing Book You'll Ever Need and How to Write Anything: A Complete Guide, she lives in New York.
Rich Karlgaard is the publisher of Forbes magazine, where he writes a featured column, Innovation Rules, covering business and leadership issues. An accomplished entrepreneur as well as a journalist and speaker, he is a cofounder of Upside magazine, Garage Technology Partners, and Silicon Valley's premier public business forum, the 7,500-member Churchill Club. He is also the author of Life 2.0 and The Soft Edge: Where Great Companies Find Lasting Success. He lives with his family in Silicon Valley.

Reviews

All other guides to the critical skill of business writing may now be obsolete.--Ming-Jer Chen, Fellow and former president, Academy of Management
Imagine...a world where every communication was clear, specific, and thoughtful. In this world, not only would every individual, team, and organization be more efficient, it would even be more pleasant to go to work! We can make that world a reality: all it will take is for everyone to follow the powerful advice that Laura Brown has pulled together in this practical and concise guide.--Alan Iny, coauthor of Thinking in New Boxes
In this brilliant book, Laura Brown offers executives the essential principles of communication--whether e-mail, keynote speech, project proposal, or social media. Use them wisely--to lay out your vision, clinch the next job, build relationships, or make your big ask. You'll be amazed by the results.--David L. Rogers, author of The Digital Transformation Playbook
Effective communication is one of the keys to success in business. Laura Brown's book provides any student, manager, CEO, or board member the tools to write successfully.--Robert C. Daugherty, executive dean, Forbes School of Business
Laura Brown gives us seven steps to help become instantly more effective, including: how to make a clear ask, write for the reader, start strong and specific. She also gives examples for effective e-mail, thank-you notes, apologies, performance reviews, and termination letters. This is a resource business owners should not be without!--Barry Moltz, host of The Small Business Radio Show
This one-stop handbook on business writing covers everything you need to learn and do in a simple and practical manner. And it is fun to read!--Bernd Schmitt, professor, Columbia Business School
Practical, relevant, clear, and concise strategies that are applicable and meaningful to students and working professionals.--Andrew Shean, chief academic officer, National University System Online