The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly

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Product Details

Price
$24.00  $22.08
Publisher
Wiley
Publish Date
Pages
448
Dimensions
6.0 X 9.0 X 1.3 inches | 1.14 pounds
Language
English
Type
Paperback
EAN/UPC
9781119651543

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About the Author

DAVID MEERMAN SCOTT is an expert in using real-time tools and strategies to spread ideas, influence minds, and build business. His popular blog, advisory work with fast-growing companies, and worldwide speaking engagements and training seminars give him a unique perspective on how businesses are implementing strategies to reach buyers directly. David is the bestselling author of ten books, including Real-Time Marketing & PR, The New Rules of Sales & Service, and Fanocracy.