The Marketing Book

Available

Product Details

Price
$107.94
Publisher
Routledge
Publish Date
Pages
616
Dimensions
7.5 X 9.7 X 1.5 inches | 0.03 pounds
Language
English
Type
Paperback
EAN/UPC
9780415703772

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About the Author

Michael J Baker is Emeritus Professor of Marketing at the University of Strathclyde, UK. He founded the Department of Marketing in 1971.Susan Hart will be Dean of Durham University Business School from July 2016, prior to this she was Dean and Associate Deputy Principal at the University of Strathclyde, UK