The Language of Content Strategy

Scott Abel (Author) Rahel Anne Bailie (Author)
Available

Description

The Language of Content Strategy defines fifty-two terms that are central to the discipline of content strategy. A collaborative effort from fifty-two top content strategy practitioners, this collection of terms is presented both as a representation of the current state of an emerging profession and as a starting point for the evolution of that profession. Each term has been defined by a contributor known for his or her depth of knowledge in that area of expertise. And each definition is accompanied by an essay that explains the importance of the term within the world of content strategy. The Language of Content Strategy provides a starting place for conversations among content strategy practitioners and between practitioners and clients.

Product Details

Price
$23.94
Publisher
XML Press
Publish Date
February 26, 2014
Pages
136
Dimensions
5.51 X 0.3 X 8.5 inches | 0.37 pounds
Language
English
Type
Paperback
EAN/UPC
9781937434342
BISAC Categories:

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