The Innovator's Sourcebook
DescriptionIt is not hard to find credible resources on how to start a business once you have a great idea. However, it is extremely hard to find credible resources on how to generate compelling business ideas in the first place. How does innovation happen? Why does it happen? What are the common sources of great ideas? More importantly, how can we use this information to develop great business ideas of our own? THE INNOVATOR'S SOURCEBOOK was written to provide detailed, actionable answers to these questions. This book is about where to look for the sources of innovation and, for once, how to exploit them. What is not in the book: * Vague suggestions for being creative * Random idea generators * Belabored analogies * A rebranding of brainstorming * Claims to a science * Ambiguous implementation steps
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About the Author
Dan Roberts is the consummate teacher-scholar with an uncanny ability to bring history to life for his students through his work in the classroom, for his millions of listeners on the radio with A Moment in Time, and for the many readers of his written work, including his latest book, Master American History in 1 Minute a Day. The study and appreciation of history has rarely been so accessible to so many.