The Hook: How to Share Your Brand's Unique Story to Engage Customers, Boost Sales, and Achieve Heartfelt Success

Richard Krevolin (Author) Harry Beckwith (Foreword by)
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Product Details

Price
$17.99
Publisher
Career Press
Publish Date
November 23, 2015
Pages
224
Dimensions
5.9 X 0.5 X 8.9 inches | 0.7 pounds
Language
English
Type
Paperback
EAN/UPC
9781632650122
BISAC Categories:

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About the Author

To achieve a greater mastery of storytelling, sales, communication, and branding, many CEOs and Fortune 100 companies--from NestlΓ©, Google, and Nike to a wide variety of smaller businesses--have turned to veteran teacher, author, story doctor, and brand consultant professor Richard Krevolin. A graduate of Yale University, Richard went on to earn master's degrees from both UCLA and USC. He has taught both undergraduate and graduate classes at USC, UCLA, University of Georgia, Emerson, and Pepperdine. His consulting work has affected hundreds of TV commercials produced all over the world, many of which have won awards.

Reviews

I read a lot of business books, [but] it has been a while since I found something new and fresh which speaks to me. This one does! So I'm hooked by The Hook.
--Terri Alpert, CEO of Uno Alla Votra-- "Reviews"
Professor Krevolin's perspective on storytelling in today's world puts a premium on quality, engaging, and sought-out narratives. He serves up a delicious gumbo of memorable characters, compelling plot lines, and provoking social commentary, all must-haves for great content.
--John B. Osborn, president & CEO, BBDO New York-- "Reviews"
Prof. Krevolin's passion, expertise, and charismatic style of crafting deeply resonating narratives have been pivotal in unlocking love for our brands, inspiring marketers to be storytellers, and building true consumer empathy. His contribution is immeasurable in both immediacy of impact and shaping the future.
--Shekar Khosla, Chief Marketing Officer, Kellogg Asia Pacific-- "Reviews"