The Economy of You: Discover Your Inner Entrepreneur and Recession-Proof Your Life

Kimberly Palmer (Author)


The microbusiness is huge That's not just a play on words but an indisputable fact that millions of budding entrepreneurs have already figured out. On top of adding to their income and creating safety nets in case the ax falls at work, they have been able to unlock their creativity and find a sense of fulfillment they never dreamed possible--or rather day-dreamed possible from their uninspiring cubicle.In The Economy of You, author and microbusiness owner herself Kimberly Palmer illuminates the everyday faces behind this growing movement, starting with her own journey. Readers will meet a deli employee who makes custom cakes at night, an instrument repairman who sells voice-overs on his website, a videographer who started a profitable publishing house on the side, and many other inspirational examples of those who have discovered how to turn their joys and hobbies into a profitable microbusiness. Interwoven in the profiles are concrete guidelines for readers looking to launch rewarding businesses of their own, including: - Tips for figuring out the ideal side gig - Ideas for keeping start-up costs low - Advice on juggling a fledgling enterprise and a full-time job - Branding and marketing basics that bring results - When and what to offer for free - And much moreYour employer can guarantee nothing but today's wages. It's up to YOU to build real financial stability. It's empowering, gratifying, and now easy to do with The Economy of You.

Product Details

Publish Date
January 16, 2014
6.02 X 0.94 X 9.39 inches | 1.14 pounds
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About the Author

KIMBERLY PALMER is senior editor and personal finance columnist for U.S. News & World Report. She writes the popular Alpha Consumer blog and is the author of a series of financial guides, Palmer's Planners, sold through her Etsy shop.


"This breezy, advice-packed book is a valueable road map for those who are looking to do their own thing on the side." --ForeWord Review
"This is a practical book... full of great ideas." --Choice magazine
"Your definitive guide to side gigs." --Proud Money
"Just about everyone--no matter how experienced you are--will find great gems in this book." --Quintessential Reading