The Discipline of Market Leaders

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Product Details

Price
$17.99
Publisher
Basic Books (AZ)
Publish Date
Pages
224
Dimensions
5.3 X 8.2 X 0.7 inches | 0.4 pounds
Language
English
Type
Paperback
EAN/UPC
9780201407198

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About the Author

Michael Treacy is the President and founder of Treacy & Company. He is the author of Double Digit Growth: How Companies Achieve It No Matter What and a frequent contributor to the Harvard Business Review. Formerly a Professor of Management at the Sloan School of Management at the Massachusetts Institute of Technology, Mr. Treacy has a PhD from the MIT Sloan School of Management and an engineering degree from the University of Toronto.

Fred Wiersema is a business strategist and the author of The New Market Leaders: Who's Winning and How in the Battle for Customers, among other books. He received his PhD in business administration from Harvard.