The Culture Code: An Ingenious Way to Understand Why People Around the World Buy and Live as They Do

Available

Product Details

Price
$16.99  $15.63
Publisher
Crown Business
Publish Date
July 17, 2007
Pages
213
Dimensions
5.5 X 0.8 X 8.1 inches | 0.45 pounds
Language
English
Type
Paperback
EAN/UPC
9780767920575

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About the Author

Dr. CLOTAIRE RAPAILLE is the chairman of Archetype Discoveries Worldwide and has used this decoding approach for thirty years. He is the personal adviser to ten high-ranking CEOs and is kept on retainer by fifty Fortune 100 companies. He has been profiled in many national media outlets, including 60 Minutes II and on the front page of the New York Times Sunday Styles section. He lives in Tuxedo Park, New York.

Reviews

"This book is just plain astonishing! Filled with profound insights and ideas that have enormous consequences for today's organizations. If you want to understand customers, Constituencies, and crowds, this book is required reading."

--Warren Bennis, Distinguished Professor of Business, University of Southern California and author of On Becoming a Leader