The Complete Guide to Writing Questionnaires: How to Get Better Information for Better Decisions

David F Harris (Author)
Available

Description

The Complete Guide to Writing Questionnaires is a user-friendly comprehensive guide for planning and writing questionnaires. It contains a framework for writing questionnaires that begins with planning research to support decision-making, conducting qualitative research, and planning the questionnaire before you begin writing questions. It provides guidelines to make questions clear, answerable, easy and unbiased. The book also offers guidelines for the three most common tasks we ask of respondents: selecting items from a list, rating items on a scale and answering open-ended questions. Finally, the book shows how to properly pretest a questionnaire. This book is for anyone who is involved in writing questionnaires, including: marketing researchers human resources managers public health officials engineers government researchers professors who will use the book as part of their curriculum pollsters anyone else charged with writing a questionnaire

Product Details

Price
$54.00  $49.68
Publisher
I&m Press
Publish Date
April 30, 2014
Pages
232
Dimensions
7.01 X 0.49 X 10.0 inches | 0.9 pounds
Language
English
Type
Paperback
EAN/UPC
9780615917672
BISAC Categories:

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