The Brand Idea: Managing Nonprofit Brands with Integrity, Democracy, and Affinity

Available

Product Details

Price
$48.00
Publisher
Jossey-Bass
Publish Date
November 18, 2013
Pages
214
Dimensions
6.2 X 9.0 X 1.0 inches | 1.0 pounds
Language
English
Type
Hardcover
EAN/UPC
9781118555835

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About the Author

Nathalie Laidler-Kylander teaches graduate level and executive education courses in management, leadership, and marketing at Harvard's Kennedy School and Tufts' Fletcher School. She has been researching and writing about nonprofit brands for over a decade.

Julia Shepard Stenzel is a consultant who works with nonprofits on strategy and management systems. She is also an active nonprofit board member.

For more information, please visit www.nonprofitbrandidea.com