The Bezos Letters: 14 Principles to Grow Your Business Like Amazon
A deconstruction of Amazon CEO Jeff Bezos' annual review letters to shareholders that show why, when, and how he takes risks and how that makes them successful.
Amazon is the fastest company ever to reach $100 billion in sales and they didn't reach that landmark by staying in their comfort zone. Risk taking is the key that unlocked the door to growth at Amazon, but those risks were (and are) intentional, calculated, and strategic. Thomas Edison believed, "I have not failed. I've just found 10,000 ways that won't work." and Amazon's founder, Jeff Bezos, has always linked experimentation and failure with growth and success.
But "risk taking" can be costly (even disastrous) if you don't know how to use it to your advantage. Fortunately, Bezos has provided every business owner a "hidden in plain sight" roadmap for how he grew Amazon through his Letter to Shareholders (or as he named them, share owners) that he has written annually for the past 20 years.
For the first time, Technology and Risk expert Steve Anderson has analyzed and distilled these letters to reveal the key 14 Growth Principles that unlock the lessons, mindset, and steps Bezos has used to make Amazon the massive success it is today.
Now, business owners, leaders, CEOs, employees, and managers can apply these same principles to grow their business to be more efficient, productive, and successful--fast!
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About the Author
Anderson wants businesses to know their markets so that they can dominate their markets. He wants CEOs to know where to invest to create momentum that will sustain itself (a concept called the flywheel) and above all else he wants companies to take big swings that may or may not pay off. Because if they don't pay off, there's always another innovation. And if they do... well, that's how the Jeff Bezos of the world are made.
For the budding entrepreneur, The Bezos Letters takes the framework of a company that took risks at every turn and even faltered at times and applies it to 14 indispensable principles that will transform your startup if applied properly.
Anderson knows the value of a calculated risk; reading this book is hardly a risk in itself. If you do pick it up, though, and your business grows into a powerhouse like Amazon, be sure to always remember the "early days." - Jeff Daugherty, BookTrib--Publishers Weekly