The Behaviorally Informed Organization

Available

Product Details

Price
$35.95  $33.07
Publisher
Rotman-Utp Publishing
Publish Date
Pages
328
Dimensions
6.1 X 9.1 X 1.1 inches | 1.36 pounds
Language
English
Type
Hardcover
EAN/UPC
9781487507893

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About the Author

Catherine Yeung is an associate professor of marketing at the Chinese University of Hong Kong.
Dilip Soman holds the Canada Research Chair in Behavioural Science and Economics at the Rotman School of Management, University of Toronto and serves as the project director of the Behaviourally Informed Organizations initiative.
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