The B Corp Handbook: How You Can Use Business as a Force for Good

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Product Details

$27.95  $25.71
Berrett-Koehler Publishers
Publish Date
6.1 X 9.1 X 0.7 inches | 0.85 pounds

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About the Author

Ryan Honeyman is a partner/worker-owner at LIFT Economy. LIFT is an impact consulting firm whose mission is to create, model, and share an inclusive and locally self-reliant economy that works for the benefit of all life. Tiffany Jana is CEO and president of TMI Consulting, the first diversity consultancy to be chartered as a benefit corporation and certified as a B Corp. Dr. Jana was awarded a 2017 Enterprising Woman of the Year Award from Enterprising Women magazine and is the coauthor of Overcoming Bias and Erasing Institutional Bias.


"The B Corp Handbook shows that an economic agenda that serves people's needs while respecting planetary boundaries is compatible, and ultimately even necessary, for financial success."
--Paul Polman, CEO, Unilever

"Every business owner interested in creating a more diverse, equitable, and inclusive economy should read this book."
--Dawn Sherman, CEO, Native American Natural Foods

"In an increasingly complex world, big brands and companies are fundamentally challenged as to whose interests they really serve. We joined the B Corp movement because we are convinced that addressing this challenge directly is the best way to reinforce trust with our stakeholders."
--Emmanuel Faber, CEO, Danone

"The B Corp principles of social, environmental, and economic justice are deeply aligned with the mission and core values of our worker-owned cooperative."
--Adria Powell, CEO, Cooperative Home Care Associates

"Our holistic vision for the company centers around our clothing, mindful business practices, and supporting every employee's purpose. Being a B Corp allows us to fulfill our purpose in a bold way with other like-minded companies. The B Corp Handbook serves as a guide for using business as a force for good."
--Eileen Fisher, Founder and President, EILEEN FISHER

"I hope that five years from now, ten years from now, we'll look back and say B Corporations were the start of the revolution. The existing paradigm isn't working anymore--this is the future."
--Yvon Chouinard, founder of Patagonia

"The B Corp Handbook provides an essential teaching resource in preparing the next generation of business leaders to build a more sustainable and inclusive economy."
--Jessica Thomas, Director, Business Sustainability Collaborative, North Carolina State University

"We became a Certified B Corp because it closely aligns with our purpose-driven business model of community reinvestment, entrepreneurship, women's empowerment, education, and wellness."
--Emmet Dennis, Chief Marketing Officer, Sundial Brands

"The second edition of The B Corp Handbook goes beyond the first edition by helping companies make progress on diversity, equity, and inclusion. Don't just wait for economic justice; make it happen!"
--Naomi Vickers, Chief Operating Officer, BLK Capital Management

"I think B Corporations will make more profits than other types of companies."
--Robert Shiller, winner of the 2013 Nobel Prize in Economics and Professor of Economics, Yale University

"The B Corp Handbook shows how using business as a force for good, not just pursuing short-term profits, can be better for consumers, employees, local communities, the environment, and your company's long-term bottom line."
--Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO,

"B Corporations recast the goals of the traditional business enterprise. They are becoming more prevalent as a new breed of businessperson seeks purpose with the fervor that traditional economic theory says entrepreneurs seek profit."
--Daniel Pink, New York Times bestselling author of When and Drive

"A must-read for every for-profit enterprise that aims to create social impact."
--Cathy Clark, Adjunct Professor and Director, CASE i3, Fuqua School of Business, Duke University

"The B Corp Handbook proves that any company can be pro-community, pro-business, and pro-environment--at the same time. Ryan Honeyman and Tiffany Jana show that there does not have to be any tradeoff between profitability and creating positive social change."
--Suzanne DiBianca, Executive Vice President of Corporate Relations and Chief Philanthropy Officer, Salesforce

"In contrast to the plethora of books that discuss only the problems facing society, The B Corp Handbook offers a concrete, positive, market-based, and scalable systemic solution to addressing our greatest social and environmental challenges."
--Marshall Goldsmith, New York Times bestselling author of What Got You Here Won't Get You There