The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories

(Author)
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Product Details

Price
$18.95
Publisher
W. W. Norton & Company
Publish Date
Pages
384
Dimensions
5.53 X 0.94 X 8.22 inches | 0.61 pounds
Language
English
Type
Paperback
EAN/UPC
9780393341256
BISAC Categories:

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About the Author

Frank Rose is the author of The Sea We Swim In and The Art of Immersion, a landmark book on tech and narrative. A former contributing editor at Wired and contributing writer at Fortune, he now teaches global business executives as faculty director of Columbia University's Strategic Storytelling seminar and heads the Digital Dozen awards program at Columbia's pioneering Digital Storytelling Lab.

Reviews

A highly readable, deeply engaging account of shifts in the entertainment industry that have paved the way for more expansive, immersive, interactive forms of fun.--Henry Jenkins
An intriguing snapshot of where media will continue to move in the near future--great for rabbit-hole spelunkers.