The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories

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Product Details

Price
$26.95
Publisher
W. W. Norton & Company
Publish Date
Pages
354
Dimensions
5.83 X 1.25 X 8.54 inches | 0.96 pounds
Language
English
Type
Hardcover
EAN/UPC
9780393076011
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About the Author

Frank Rose is the author of The Sea We Swim In and The Art of Immersion, a landmark book on tech and narrative. A former contributing editor at Wired and contributing writer at Fortune, he now teaches global business executives as faculty director of Columbia University's Strategic Storytelling seminar and heads the Digital Dozen awards program at Columbia's pioneering Digital Storytelling Lab.

Reviews

Frank Rose has written an important, engaging, and provocative book, asking us to consider the changes the Internet has wrought with regard to narrative as we have known it, and making it impossible to ever watch a movie or a TV show in quite the same way.--Peter Biskind, author of Down and Dirty Pictures and Star
Himself a master of good old-fashioned narrative, Frank Rose has given us the definitive guide to the complex, exciting and sometimes scary future of storytelling.--Steven Levy, author of Hackers
The definitive book on transmedia--what it really is, where it came from and how it is changing our culture. A must read for anyone now in the business of telling stories, which almost certainly includes you--whatever it is you do.--Matt Mason, author of The Pirate's Dilemma