The Art and Business of Teaching Yoga: The Yoga Professional's Guide to a Fulfilling Career

Amy Ippoliti (Author) Taro Smith (Author)


Thousands of yoga lovers take teacher training courses each year, hoping to share what they learn with others. Many want to make yoga teaching their full-time career, but most training programs fall short in covering business acumen, and they may not equip graduates with the entrepreneurial skills and savvy they need to make a go of it. This indispensable and inspiring book guides both new and established professionals toward maximizing their impact as teachers and achieving their career goals. You'll learn to:

- build a loyal student base
- plan dynamic classes
- optimize your own practice
- become more financially stable
- maintain a marketing plan
- use social media effectively
- create a unique brand identity
- inspire even more students to embrace yoga

Product Details

$16.95  $15.59
New World Library
Publish Date
June 14, 2016
5.4 X 0.5 X 8.4 inches | 0.5 pounds
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About the Author

Amy Ippoliti is a pioneer of advanced yoga education who has written for many publications. She teaches online at and at venues including Kripalu, Yoga Journal LIVE! events, and Wanderlust festivals. Taro Smith, PhD, is a movement specialist, yoga teacher, and wellness entrepreneur who helps teachers as well as small and large organizations enhance their business strategies. Amy and Taro cofounded 90 Monkeys, an online school that has enhanced the skills of yoga professionals in 65 countries. They live in Boulder, Colorado.


"The comprehensive, nuts-and-bolts guide for a sustainable, successful, and fulfilling yoga teaching career."
-- Rod Stryker, author of The Four Desires

"Amy Ippoliti and Taro Smith are the ultimate power duo when it comes to combining the worlds of yoga, teaching, and business."
-- Kathryn Budig, author of The Women's Health Big Book of Yoga

"This book will now be required reading for all my teacher training programs!"
-- Jason Crandell, Yoga Journal contributing editor

"This much-needed resource lays out the fundamentals of teaching yoga in a real and approachable way.... I thought I would never be interested in a 'business' book, but I picked up this book and couldn't put it down. It is a great read from start to finish."
-- Colleen Saidman Yee, author of Yoga for Life

"Yoga teachers will find plenty of creative and practical ideas for building a viable and rewarding (though rarely lucrative) career that may offer such unusual perks as inner peace and self-awareness."
-- Publishers Weekly