The Anime Boom in the United States: Lessons for Global Creative Industries

Available

Description

The Anime Boom in the United States provides a comprehensive and empirically-grounded study of the various stages of anime marketing and commercial expansion into the United States. It also examines the supporting organizational and cultural processes, thereby describing a transnational, embedded system for globalizing and localizing commodified culture.

Focusing primarily on television anime series but also significant theatrical releases, the book draws on several sources, including in-depth interviews with Japanese and American professionals in the animation industry, field research, and a wide-scale market survey. The authors investigate the ways in which anime has been exported to the United States since the 1960s, and explore the transnational networks of anime production and marketing. They also investigate the many cultural and artistic processes anime inspired.

The analysis of the rise and fall of the U.S. anime boom is the starting point for a wider investigation of the multidirectional globalization of contemporary culture and the way in which global creative industries operate in an age of media digitalization and convergence. This story carries broad significance for those interested in understanding the dynamics of power structures in cultural and media globalization.

Product Details

Price
$47.94
Publisher
Harvard University Press
Publish Date
November 27, 2017
Pages
230
Dimensions
6.2 X 0.8 X 9.2 inches | 1.0 pounds
Language
English
Type
Hardcover
EAN/UPC
9780674976993

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About the Author

Michal Daliot-Bul is Associate Professor and Head of Asian Studies at the University of Haifa.
Nissim Otmazgin is Senior Lecturer and Director of the Institute of Asian and African Studies at The Hebrew University of Jerusalem.

Reviews

This book has long been needed. Amid the many treatises on the contents, fans, images, artistic qualities, and sociocultural meanings of anime, there is finally a study of factors such as transnationalism, globalization, conglomeration, entrepreneurship, and hybridity relative to Japanese animation...The Anime Boom in the United States excellently pries open another area of animation study.-- (08/01/2018)