Visionary activist and author Jeremy Rifkin
exposes the real stakes of the new economy, delivering the clearest summation yet of how the Internet is really changing our lives (The Seattle Times
Imagine waking up one day to find that virtually every activity you engage in outside your immediate family has become a paid-for experience. It's all part of a fundamental change taking place in the nature of business, contends Jeremy Rifkin. After several hundred years as the dominant organizing paradigm of civilization, the traditional market system is beginning to deconstruct. On the horizon looms the Age of Access, an era radically different from any we have known.
About the Author
One of the most popular social thinkers of our time, Jeremy Rifkin is the bestselling author of The European Dream, The Hydrogen Economy, The Age of Access, The Biotech Century, and The End of Work. A fellow at the Wharton School's Executive Education Program, he is president of The Foundation on Economic Trends in Bethesda, MD.
"One basic economic rule, as Mr. Rifkin points out, has not changed since Roman times: caveat emptor. In the brave new wired world, it will be ever more difficult for the buyer to beware of technology speeding forward in nanoseconds, controlled by global giants." --The New York Times
"Rifkin's vision of corporate capitalism dematerializing into webs of access of networks of 'virtual' power is startling and compelling." --William Greider, author of One World, Ready or Not