Description

Author Chris Lytle knows from firsthand experience that not all salespeople plan on a career in sales. Like him, sales may have chosen you--and you've suddenly found yourself in a profession you're not fully prepared for. In The Accidental Salesperson, the now-acclaimed leader in sales training offers advice and inspiration new salespeople might have missed when they skipped the career-planning stage--and provides the tools you need to fast-track your sales success. Filled with money-generating strategies, humorous yet instructive anecdotes, thought-provoking axioms, and powerful tools, this essential book includes guidance on selling to people who don't have time to meet, differentiating between information seekers and genuine prospects, using social media and other online tools, and building relationships competitors can't steal.Lively, entertaining, and mercifully free of the dull theories, manipulative methods, and high-pressure tactics of most sales books--the fully updated second edition of The Accidental Salesperson guides readers through every aspect of selling to customers in today's marketplace.