The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

Al Ries (Author) Jack Trout (Author)
Available

Product Details

Price
$16.99  $15.63
Publisher
HarperBusiness
Publish Date
April 27, 1994
Pages
160
Dimensions
5.3 X 0.39 X 8.1 inches | 0.28 pounds
Language
English
Type
Paperback
EAN/UPC
9780887306662

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About the Author

Al Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and a BusinessWeek bestseller, and, most recently, The Origin of Brands. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others. Their Web site (Ries.com) has some simple tests that will help you determine whether you are a left brainer or a right brainer.

Jack Trout (Greenwich, CT) is Chairman of Trout & Partners. Authors of numerous best-sellers, Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists. Their books have been translated into 19 languages worldwide.