That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea


Product Details

$29.00  $26.68
Little Brown and Company
Publish Date
6.0 X 1.3 X 9.3 inches | 1.25 pounds

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About the Author

Marc Randolph is the co-founder of Netflix, serving as their founding CEO, the executive producer of their website, and a member of their board of directors until his retirement in 2004. Although best known for starting Netflix, Marc's career as Silicon Valley entrepreneur spans more than four decades. He's founded or co-founded more than half a dozen other successful start-ups, mentored rising entrepreneurs, and invested in numerous successful tech ventures. He speaks frequently to companies and at industry events nationally and internationally. He lives in Santa Cruz, California.


"An entertaining chronicle of creativity, luck, and unflagging perseverance."--Kirkus
"Engaging and insightful"--Reed Hastings, CEO of Netflix
"Netflix was built on the vision and creative DNA of one man-Marc Randolph. As the founding CEO, his leadership defined the culture of Netflix and laid the groundwork for successive, global revolutions in how we make and consume entertainment. His willingness to step aside so that his co-founder Reed Hastings could scale up the company stands as an example of humility and self-knowledge that is rare in the startup world." --Gina Keating, author of Netflixed: The Epic Battle for America's Eyeballs
"Marc is an unusually brave soul. Marc's genius in recognizing that not knowing frees you to experiment and observe and to ultimately win."--Lloyd Tabb, founder of Looker
"Marc wastes no time cutting through the noise and identifying the truth. Every moment I have spent with Marc, whether it was as he formulated and launched Netflix or since then, has been truly rewarding. Marc understands what is important whether it is your product, your marketing, or your business plan. A remarkable and one of a kind visionary."--Mitch Lowe, founder of RedBox and CEO of MoviePass