Targeted: How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers

(Author)
Available

Product Details

Price
$24.95
Publisher
Amacom
Publish Date
Pages
224
Dimensions
5.68 X 9.84 X 0.95 inches | 0.01 pounds
Language
English
Type
Hardcover
EAN/UPC
9780814434994

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About the Author

Targeted's author Mike Smith is Vice President of Revenue Platforms and Operations at Hearst Magazines Digital Media and General Manager of Core Audience at Hearst Corporation. The former President of Forbes.com and former Chief Digital Officer of Forbes Media, Smith is an authority on how using real-time bidding systems with finesse can dramatically promote online advertising and branding. Before joining Forbes, Smith was Vice President and Chief Information Officer at TheStreet.com. He also worked at HBO in a variety of positions, including director of information technology. Smith is a graduate of the New Jersey Institute of Technology.

Reviews

..".an effective overview of the new media landscape....a good read for marketers who need a good history of the last 15 years in online media and a look at where it might all be headed." --AdPulp
"Mike Smith has done a terrific job of laying out the world of digital marketing in consumable and digestible chunks." --60 Second Communications
"This book is written for everyone who wants to know more about analytics--and how to benefit from their use." --Banking Exchange
..".great exploration of the digital landscape and the dynamics of electronic media presentation and how these can be exploited to maximize your online marketing." --The Coach Casebook
Gold Winner in the Advertising Category 2015 Axiom Book Awards
"No matter how you feel about advertising, the technology is fascinating and the author does an excellent job of explaining how it works." --Online Searcher
"The [book], largely distilled from approximately 400 interviews, is grounded in numerous examples that clarify and elaborate upon the complexities of new digital media." --Choice
..".provides an eye-opening explanation of 'behavioral targeting' the technique ad firms use to track, analyze and exploit the detailed information people leave about themselves online." --Reuters
"The book is engaging and well written. It gives a very good overview of the evolution of digital advertising..." --ProlificWisdom.com