Sway: Unravelling Unconscious Bias


Product Details

$28.00  $25.76
Bloomsbury SIGMA
Publish Date
5.7 X 8.6 X 1.6 inches | 1.3 pounds

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About the Author

Dr Pragya Agarwal is a behavioral and data scientist. After her PhD from University of Nottingham, she was a senior academic in US and UK Universities for over 12 years and held the prestigious Leverhulme Fellowship. She is also the founder of a research think-tank The 50 Percent Project examining societal inequalities, and a freelance writer for Guardian, Prospect, Forbes, Huffington Post, BBC Science Focus and New Scientist amongst others. She is a two-time TEDx speaker and given keynotes and talks for schools, universities, charities and has worked as a consultant with global corporate, governmental and research organizations. Pragya has appeared on many international podcasts and shows such as NPR, BBC Woman's Hour, BBC Radio 4 'The Spark', BBC Asian Network, Cosmic Shambles, Intelligence Squared and the Royal Institution. She has organized a TEDxWoman event, and an online South Asian Literary Festival, and has a podcast called 'Outside the Boxes'. Pragya was named as one of top 100 leading women social entrepreneurs in the UK, and awarded the Diverse Wisdom award by Hay House Publishing.


"An important look at one of the issues facing Western society today. This book exposes the insidiousness of unconscious bias and offers us a way to change the way we think that is practical, useful, readable and essential for the times we are living in. You need to read this book and think about the way you live and how you view others." --Nikesh Shukla, author and editor of The Good Immigrant, screenwriter and fellow of the Royal Society of Literature

"An exhaustive, brilliantly researched survey of bias and how it seeps so easily into our everyday thoughts and actions, from gender essentialism to casual racism. Calmly and without polemic, Agarwal explains why we all need to work harder to avoid lazy prejudice and simplistic narratives if we are to build a fairer society. An eye-opening book that I hope will be widely read." --Angela Saini, science journalist and author of Superior and Inferior

"If you think you don't need to read this book, you really need to read this book." --Jane Garvey, presenter, BBC Radio 4

"This indispensable book takes us into our own minds and helps us understand why we believe what we believe and how we can confront ourselves with not just an understanding of other people, but who we are too. A book that is challenging, fascinating and useful, and if we take notice, a book that could make us better people." --Robin Ince, comedian, writer and broadcaster

"Approaching the contentious issue of social bias with nuance and a broad range of exhaustive research, behavioural scientist, activist and writer, Agarwal demonstrates how unconscious prejudice is still immensely prevalent in contemporary society. Cogently argued and intensely persuasive, Sway is an enlightening account of how entrenched sets of stereotypes have become. " --Waterstones

"Scrupulously researched, engagingly written, and searingly relevant." --Caroline Sanderson, editor at The Bookseller

"This book is totally fascinating and a reminder that we are all complex creatures with multiple layers. This book is vital reading, eye-opening and a helping hand to arm ourselves with the knowledge to be and do better." --Emma Gannon, writer, podcast host and author of The Multi-Hyphen Method

"In a well-researched and cogent work, behavioral scientist Agarwal reveals the many ways implicit or unconscious bias influences one's decisions, worldview, and interactions with others ... this relevant work accessibly reveals the insidious nature of stereotyping and does much to encourage readers to examine-and take responsibility for-their own implicit biases." --Publisher's Weekly

"A serious exploration of the neuroscience and psychology of bias ... Solid, definitely-not-dumbed-down popular science." --Kirkus Reviews

"A fascinating and vital read." --Good Housekeeping

"Fascinating, sometimes challenging, read, for fans of Caroline Criado Perez's Invisible Women and Angela Saini's Superior." --BBC Science Focus