Supermaker: Crafting Business on Your Own Terms

Jaime Schmidt (Author)

Product Details

$24.95  $22.95
Chronicle Prism
Publish Date
September 08, 2020
5.7 X 8.3 X 1.1 inches | 1.35 pounds

Earn by promoting books

Earn money by sharing your favorite books through our Affiliate program.

Become an affiliate

About the Author

Jaime Schmidt is the quintessential maker-made-good. As the founder and former CEO of Schmidt''s, Jaime led the brand to sales in over 30 countries and onto the shelves of Target, Costco, CVS, Walmart, and Whole Foods. The brand was acquired by Unilever in 2017, with Jaime continuing to support their global expansion and partnerships with the likes of Jane Goodall and Justin Bieber. After selling Schmidt''s, Jaime established new companies designed to support emerging entrepreneurs in achieving their own dreams. Alongside her husband Chris Cantino, she is co-founder of Supermaker, a media platform featuring diverse, independent brands and modern workplace values. They are also the founders of Color, an investment fund that supports entrepreneurs largely excluded from the venture financing system-primarily women and people of color. Jaime has been recognized twice by Goldman Sachs'' 100 Most Intriguing Entrepreneurs awards, Ernst & Young''s Pacific Northwest Entrepreneur of the Year, Inc.''s Female Founders 100, the Create & Cultivate 100, and is an inaugural mentor of the Inc. Founders Project.


"Jaime Schmidt is the quintessential maker-made-good." -Inc.
"Supermaker tells the story of how passion and determination can build a successful brand." -Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO of, Inc.
"[A] behind-the-scenes look at Schmidt's business strategies, designed to inspire and advise entrepreneurs hoping to follow a similar path to startup success." -Entrepreneur
"The greatest gift in Jaime's new book, Supermaker, is not only learning from her experience building, scaling, and selling Schmidt's Naturals but also just how relatable her story is for us all. We can all see ourselves in Jaime's story." -Arlan Hamilton, founder of Backstage Capital
"Jaime Schmidt's Supermaker contains the secret sauce for launching and executing a successful business plan. It's a must-read for emerging entrepreneurs!" -Barbara Corcoran, Founder of The Corcoran Group and Shark on Shark Tank
"It didn't take long for consumers nationwide to fall in love with her line of personal care products made with passion." -Marie Claire
"I'm so inspired by Jaime. As an entrepreneur myself, I love observing the journeys of women who have built massive businesses led by passion. When I look at what Jaime has built, I see more than a product. I see innovation and purpose. I am soaking in every chapter of this book as learnings!" -Deepica Mutyala, founder and CEO at Live Tinted
"If you have an idea, follow Schmidt's playbook." -Forbes
"Jaime's story of founding Schmidt's from her kitchen and growing it into a global brand is one for the ages." -Paul Polman, Unilever
"Jaime is not only a successful business woman but also a phenomenal storyteller who isn't afraid to be transparent about the ups and downs of being an entrepreneur. Could not recommend this book enough for anyone starting out and looking for guidance. She is full of wisdom." -Jaclyn Johnson, CEO and founder of Create & Cultivate