Subscription Marketing: Strategies for Nurturing Customers in a World of Churn

Anne Janzer (Author) Robbie Kellman Baxter (Foreword by)
Available

Product Details

Price
$25.00  $23.00
Publisher
Cuesta Park Consulting
Publish Date
February 11, 2020
Pages
240
Dimensions
5.51 X 0.69 X 8.5 inches | 0.97 pounds
Language
English
Type
Hardcover
EAN/UPC
9780999624883
BISAC Categories:

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About the Author

Anne Janzer is an author, marketer, and writing coach. As a professional writer, she has worked with more than one hundred technology companies. She offers workshops on writing for marketers and others who communicate about technical topics.

Robbie Kellman Baxter is a bestselling author, speaker, and consultant with more than twenty years of experience providing strategic business advice to major organizations including Netflix, Consumer Reports and LinkedIn, as well as leaders in industries including Software-as-a-Service, Media, Retail, Consumer Products, Healthcare, Financial Services and Hardware. In the past ten years, her company Peninsula Strategies has advised over 100 organizations on subscription and growth strategy. Kellman Baxter has been featured in the Wall Street Journal and CNN, interviewed on over 50 podcasts, and invited as a guest on numerous business shows. She received her MBA from the Stanford Graduate School of Business and graduated with honors from Harvard College.