Storynomics: Story-Driven Marketing in the Post-Advertising World

Available

Product Details

Price
$30.00  $27.60
Publisher
Twelve
Publish Date
Pages
272
Dimensions
6.3 X 0.9 X 9.1 inches | 0.9 pounds
Language
English
Type
Hardcover
EAN/UPC
9781538727935

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About the Author

Robert McKee, a Fulbright Scholar, is the world's most sought-after lecturer in the art of story. Over the last 30 years, he has mentored screenwriters, novelists, playwrights, poets, documentary makers, producers, and directors. McKee alumni include over 60 Academy Award winners, 200 Academy Award nominees, 200 Emmy Award winners, 1000 Emmy Award nominees, 100 Writers Guild of America Award winners, and 50 Directors Guild of America Award winners.

Thomas Gerace is the founder and CEO of Skyword, a leading content marketing platform and services company serving brands including Samsung, Philips, Mastercard, IBM, GE, Colgate, and HP. A pioneer in digital marketing, Gerace has helped hundreds of marketing teams to adapt and thrive amid constant disruptive changes in technology and consumer behavior over two decades.

Reviews

"Storynomics should be required training for every marketer -- regardless of level or industry. It is truly a special treat to learn from these masters of storytelling."-- David Beebe, Emmy-winning Producer, Brand Storyteller; Former VP, Global Creative and Content Marketing & Founder of Marriott Content Studio, Marriott International
"We have worked with Robert McKee for over five years and his Storynomics techniques have opened the door to our innovation and growth. A must read!"-- Robert J. DeKoch, President & COO, The BOLDT Company
"If you want a clear and concise look at how modern brands are connecting with their customers today, Storynomics is it."-- Brian Moody, Executive Editor, Autotrader
"Some look at recent upheavals in the marketing landscape and see shrinking opportunities, rising costs, and distracted, indifferent audiences. Storynomics is written for another group: those who see in these changes an opportunity to tell a deeper, more personal story to their audiences."-- Pat Partridge, Chief Marketing Officer, Western Governors University
"McKee is the world's best-known and most respected lecturer of Storytelling Arts."-- Wall Street Journal
"McKee and Gerace are storytelling whizzes who give great advice and great supporting stories. Their tips and recommendations are simple to follow with a step-by-step methodology."-- Eduardo Arteaga, AVP of Digital Marketing, US Bancorp
"Between ad blockers, skippable commercials, and everything in between, marketers need to evolve to market in a form that is accepted by potential customers. Storynomics provides a blueprint marketing strategy that helps you connect to your audience in a meaningful way."-- Jessica Snavely, Director Performance Marketing, Automattic
PRAISE FOR STORYNOMICS AND ROBERT MCKEE

"Essential reading for any company looking to build a loyal audience through great storytelling."-- Simon Mulcahy, Chief Marketing Officer, Salesforce