Social Media in Context: Writers Explore the Marketplace brings the world of social media to a practical level, exploring it through the experiences of resourceful entrepreneurs and established corporations, novice users, and expert consultants. Addressing and going far beyond the use of Facebook and Twitter to reach consumers and build professional relationships, Social Media in Context illustrates how marketers and public relations professionals can: -meet and engage potential audiences through interactive location-based marketing -boost employee productivity by injecting corporate intranets with social media in order to streamline communication -help transform society by creating and participating in niche social networks and in expansive online communities of forums and blogs, where voices unite to promote common goals -discover unconventional and creative means of marketing their services and products online and interacting with audiences on your own terms By professional writers for professional writers, Social Media in Context offers a scholarly, research-based approach that is at the same time immensely readable. Its nine chapters are replete with everyday applications offered by expert users of social media in the workplace and beyond. This accessible collection will serve as an excellent source on social media within marketing and professional writing courses.
Lisa M. Russell supports regional historical and archaeology societies. She is a member of Society for Georgia Archaeology, Bartow History Museum, Etowah Valley Historical Society, Whitfield-Murray Historical Society and the Cherokee County Historical Society. She earned her Master of Arts degree in professional writing from Kennesaw State University. Lisa teaches English full time at Georgia Northwestern Technical College. She is a part-time professor of communication at Kennesaw State University. She also teaches at Belhaven University. In her "spare time," you can find Lisa exploring North Georgia for her next story.