Seth Price: Folklore U.S.

Seth Price (Text by (Art/Photo Books)) Bettina Funcke (Editor)
& 1 more

Product Details

Walther Konig Verlag
Publish Date
February 24, 2015
6.0 X 0.8 X 9.0 inches | 1.01 pounds

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About the Author

Seth Price is a marketer, motivator and media maker--an executive and entrepreneur.

Having consulted for more than 300 companies the past 20 years, he's recognized as a business-builder and digital marketing specialist. He's passionate about delivering lessons to help business people use media and technology to develop more relevant brands and more rewarding careers.

Seth's currently the Chief Instigator at Placester, home of the Real Estate Marketing Academy, a top educational resources for real estate professionals visited by more than 100,000 marketers each month. Placester is the fourth multi-million dollar company Seth has helped grow from scratch. As the #3 hire at Placester, Seth has worn all of the go-to-market hats and helped the company build a 450,000-plus customer base in less than five years.

Seth is relentless on the entrepreneurial front as well. He's an in-demand speaker booked over 25 times each year to deliver actionable sessions on personal branding, marketing strategy, and sales. His interview-based programs, Craft of Marketing and Marketing Genius are widely heralded as top marketing strategy podcasts. Seth's a popular guest blogger for numerous publications and advisor to early stage technology and social media companies, via Startup Institute and Betaspring.

Seth lives in Providence, Rhode Island. He's a husband, father, chef, gardener and martial arts junkie.

Christopher Bollen is the author of Orient, which was an NPR Best Book of the Year, and the critically acclaimed Lightning People. He is the editor at large of Interview magazine. His work has appeared in GQ, the New York Times, New York magazine, and Artforum, among other publications. He lives in New York City.


The interviews tell of the tedium of working in designer fashion and the obstacles to correctly gather and produce a single piece, referred to as "soft sculpture" (Morgan-Cleveland rejects the phrase). Pictures run alongside the interview transcriptions, and the "containers" (as Price's pieces are called) are coded both familiar and uncanny, approachable and scrambled, products with mixed signifiers that might be ugly, or not. For instance, on a piece called Bag with Decorative Pattern and Federal Element, the Federal Deposit Insurance Corporation--printed liners rattle nerves (it is tax season, after all), but the other printed liners suggest a culture of DIY-patternmaking and lo-fi nostalgia. Price unites material and concept as higher-than-high accessories that could be used, but won't be.--Ben Fama "BOMB Magazine "