Selling to the Affluent

Available

Description

In this classic of marketing literature, best-selling author Tom Stanley explains the mindset and buying patterns of wealthy individuals. Stanley shows salespeople how to approach this enormously attractive market, open doors, appeal to the "hot buttons" of the affluent, and sell to extremely successful people.

He provides insights into different affluent groups including:

  • Business owners
  • Sales professionals
  • Women
  • Asian Americans
  • Retired millionaires

Stanley also discusses how to sell both tangible products, such as luxury cars and real estate, as well as intangibles, such as financial services. Selling to the Affluent is the most authoritative and comprehensive guide available for selling products and services to the affluent market.

Product Details

Price
$26.00
Publisher
McGraw-Hill Education
Publish Date
August 22, 1997
Pages
496
Dimensions
6.0 X 8.9 X 1.1 inches | 0.02 pounds
Language
English
Type
Paperback
EAN/UPC
9780070610491
BISAC Categories:

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About the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide