Selling the Invisible: A Field Guide to Modern Marketing

Available

Product Details

Price
$17.99  $16.55
Publisher
Grand Central Publishing
Publish Date
Pages
272
Dimensions
5.0 X 7.4 X 0.8 inches | 0.45 pounds
Language
English
Type
Paperback
EAN/UPC
9780446672313

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About the Author

Harry Beckwith graduated Phi Beta Kappa from Stanford University in 1972. He then attended the University of Oregon School of Law, where he was awarded the school's highest honor of Law Review Editor-in-Chief. Beckwith formed Beckwith Advertising and Marketing in 1988. The firm specializes in marketing, marketing communications, and media relations for services.