Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale


Product Details

$24.95  $22.95
Publish Date
6.2 X 9.1 X 1.2 inches | 1.0 pounds

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About the Author

PAUL SMITH is a popular speaker and expert trainer on business storytelling techniques. A former Procter & Gamble executive, his clients include Hewlett Packard, Bayer Medical, Progressive Insurance, Walmart, and other distinguished companies. As the author of Lead with a Story, his work has been featured in The Wall Street Journal, Inc., Time, Forbes, The Washington Post, Success, and Investor's Business Daily.


"Buying decisions aren't all about the numbers. Emotions also play an important role...How do you sell to emotions? Through stories." --Jim Pawlak, Biz Books columnist
..".one of those books that you could just keep reading and reading...very engaging, inspirational and considerate... it will get you thinking about how you communicate." --Autamme
..".critical for entrepreneurs selling their startup to investors, strategic partners, and customers." --Martin Zwilling, Huffington Post
"It's destined to become a bestseller." --Blog Critics
..".practical information on how a story can add value to the products you're selling as your customers will be emotionally invested in the story that goes with the product." --Helping Sales Radio
"I appreciated the many examples and how he lead me through the methods of identifying what's a story and what's not. It was clear, and it clicked for me." --Small Business Branding
"Paul Smith is THE ultimate storytelling coach." --Sales Pipeline Radio
"The book deep-dives on the elements of awesome storytelling." --Spot on Insurance
"If you are in sales, this book is a must read, go and get it now...a powerful and well-written book..." -Quella's Reviews
..".shows how poignant it can be when you're being relatable and human even while convincing someone to buy...great read for anyone in business." --AdPulp
"This powerful and practical guide gives you the tools you need to turn your experiences into stories that sell." -Ten Fold
..".a rich compilation of story techniques that can improve any persuasion process. Though it's aimed at salespeople, anyone who has to influence others will benefit from the ideas." --Forbes
..".shares practical strategies to draw people in and actively engage them using stories rather than relying on the traditional, logical and dry sales pitch." --Leadership Tools
"Entertaining, easy to read, and above all incredibly useful, this book is helpful for both salesmen and small-business owners alike." --Portland Book Review
"I'm a big fan of Paul's earlier best-sellers...and, the newest installment in the series is equally good, informative, practical and actionable." --Eric Jacobson On Management and Leadership
..".think of a sales pitch as foul-tasting medicine, and a sales story as a spoonful of sugar to help the medicine go down in a most delightful way." --Artillery Marketing
"[Smith's]earlier books have catapulted him to acclaim, and Sell with a Story is destined to be equally well received, and not just by those who are in sales." --The Chronicle Herald
"[Paul Smith is the] author of three books on harnessing the power of storytelling for some of the most important work we do as humans: Lead with a Story, Sell with a Story and Parenting with a Story." --Business Management Daily
"The book is packed with insightful things about the way humans build trust and the role of stories in that process...very convincing argument for why you need to tell better stories in your sales presentations." --In the Arena, Anthony Iannarino
..".a no-nonsense...must-read, especially for people working in small businesses.'' --Retailing Insight
"Takes the art of using the story to sell something to the next level...great book for anyone in sales or looking to enter the field." --Tulsa Book Review
..".a tool for your success toolbox that few people have and harness. Yet, it's irrefutable that we all need it...and it's a tool we can all get and start using now." --The Ziglar Show
"Any successful salesperson realizes the power of stories and this is the book you need to improve yours." --Knights on the Road
"Perfectly describes why storytelling is important for building rapport, and even though he directs his advice to salespeople, it makes sense for scientists as well." -Science Magazine
..".shows you how to pick the right story and craft a compelling and memorable narrative that will make your sales (and marketing) more effective....appendices are worth the price of the book alone." -Artillery Marketing
"Storytelling expert, Paul Smith shares practical strategies to draw people in and actively engage them using stories...helps salespeople discover a new tool for dramatically better results." -Leadership Tools
"Best way to 'sell anything' is with a story. If you are in urgent need of expert advice on how to gain that unique competitive advantage, look no further." -San Francisco Review of Books