Rox's Secret Code

Mara Lecocq (Author) Nathan Archambault (Author)
& 1 more

Product Details

Pow! Kids Books
Publish Date
November 06, 2018
11.0 X 8.7 X 0.4 inches | 1.0 pounds

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About the Author

Mara Lecocq is an entrepreneur with a mission to empower girls and women through initiatives that bring together creativity and technology. Formerly a creative director in advertising and technology, Mara was one of the only female leaders in her field to create digital products and campaigns for brands like Nike, Starbucks and Verizon.

Realizing that ambition starts young--studies showing that stereotypes have an impact on children's aspirations before the age of 6--Mara decided to found Secret Code. It's a customizable children's media company that makes girls see themselves as heroes of powerful industries, with stories customized to their name and their appearance. Mara won a grant by Sophia Amoruso's Girlboss Foundation and a spot at the startup pitch competition Project Entrepreneur, by the Rent The Runway Foundation.

Rox's Secret Code is their first published book. Mara wants to empower the next generation of diverse tech leaders by making coding and robotics fun and aspirational for girls of all ethnicities in their formative years--with an inspiring story and its coding game to get children's paths to fulfilling futures started right away.


Nathan Archambault was raised in Rhode Island and attended Syracuse University, where he received degrees in Advertising and English. He's the author of Rox's Secret Code, a picture book that inspires kids to get into coding and become the tech leaders of tomorrow.

After spending brief stints living in Washington, DC, and Chicago, Archambault settled in New York City where he works as a freelance creative director and copywriter in the advertising industry. His work has been recognized by D&AD, the Cannes Lions, The One Show and Time Magazine.

He now lives in Hastings-on-Hudson with his wife, 2 daughters and Boris the English Bulldog.

About the Illustrator

Jessika Von Innerebner loves illustrating stories of super-sheroes, skater rockstars, and baseball princesses. In spare moments, she can be found dancing, long-boarding, traveling to distant lands, chasing adventure, and laughing with friends.

About the Tech Lead

Rodolfo Dengo is passionate about intersectional feminism, and is the proud father of a feisty little girl, Emma. Tinkering with all things mechanical and digital, he codes and leads technology for Secret Code's customizable products.