Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble
Harvard Business Review Press
July 01, 2004
6.48 X 1.37 X 9.56 inches | 2.01 pounds
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About the Author
Rowena Olegario is Senior Research Fellow at Saïd Business School, University of Oxford.
Davis Dyer is president of the Winthrop Group and a senior consultant for the Monitor Group in Cambridge, Massachusetts.
Frederick Dalzell received his PhD in the History of American Civilization from Harvard University and has been a researcher at Harvard Business School. He is the coauthor of Changing Fortunes: Remaking the Industrial Corporation and Driving Change: The UPS Approach to Business.