Raving Fans
Description
Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied customers isn't good enough anymore. If you really want a booming business, you have to create Raving Fans.This, in a nutshell, is the advice given to a new Area Manager on his first day--in an extraordinary business book that will help everyone, in every kind of organization or business, deliver stunning customer service and achieve miraculous bottom-line results.
Written in the parable style of The One Minute Manager, Raving Fans uses a brilliantly simple and charming story to teach how to define a vision, learn what a customer really wants, institute effective systems, and make Raving Fan Service a constant feature--not just another program of the month.
America is in the midst of a service crisis that has left a wake of disillusioned customers from coast to coast. Raving Fans includes startling new tips and innovative techniques that can help anyone create a revolution in any workplace--and turn their customers into raving, spending fans.
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About the Author
Ken Blanchard es el coautor de El nuevo mánager al minuto y otros cincuenta libros, incluyendo los best sellers del New York Times Gung Ho! y Raving Fans. Las ventas combinadas de sus libros ascienden a más de dieciocho millones de ejemplares en más de veintisiete idiomas. Es el lÃder espiritual de The Ken Blanchard Companies, una compañÃa global en la formación gerencial y el desarrollo empresarial que él y su esposa, la doctora Marjorie Blanchard, fundaron en 1979.
Sheldon Bowles lives in Winnipeg, Canada, and is president of Ode to Joy Limited, chairman of Precision Metalcraft Inc., and an associate of the Exchange Group. A noted speaker, author, and businessperson, he serves on several boards and is currently busy with new projects: a chain of full-service car washes and three forthcoming books, High Five!, Kingdomality, and Road to Riches, all coauthored with Ken Blanchard.
