Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

Available

Product Details

Price
$18.99  $17.47
Publisher
Hachette Books
Publish Date
Pages
368
Dimensions
5.9 X 1.0 X 9.1 inches | 1.0 pounds
Language
English
Type
Paperback
EAN/UPC
9780786883561
BISAC Categories:

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About the Author

Howard Schultz is a native of Brooklyn, New York, who joined Starbucks in 1982 and has been Chairman and CEO since 1987. He lives in Seattle.

Dori Jones Yang has over fifteen years' experience as a reporter, writer, and bureau chief for Business Week in New York, Hong Kong, and Seattle. She lives in Bellevue, Washington.

Reviews

"For entrepreneurs, managers, and fans of Starbucks coffee, Pour Your Heart Into It is the definitive chronicle of how a curling-edge company built a worldwide reputation through retail by leading with its heart."--Business Times
"It is hard to imagine a more satisfying brew than this memoir."--Publishers Weekly
"By offering a detailed account of how Starbucks captured the psyche of its audience, Schultz reveals a purely American truism: If you can capture the imagination of your audience, you have a winner."--USA Today