Pioneers of Promotion, 5: How Press Agents for Buffalo Bill, P. T. Barnum, and the World's Columbian Exposition Created Modern Marketing

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Product Details

Price
$32.95  $30.31
Publisher
University of Oklahoma Press
Publish Date
Pages
408
Dimensions
6.2 X 9.3 X 1.3 inches | 1.6 pounds
Language
English
Type
Hardcover
EAN/UPC
9780806160108

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About the Author

Joe Dobrow, a communications professional for thirty years, is the author of Natural Prophets: From Health Foods to Whole Foods--How the Pioneers of the Industry Changed the Way We Eat and Reshaped American Business.

Reviews

"This is one of the most delightful books about the nineteenth century I have read in a long time. Joe Dobrow produces a fine-grained narrative that successfully conveys a world both familiar and distant. He has a knack for marshaling long-forgotten names, insightful perspectives, and amazing juxtapositions that will delight both the general reader and the student."--Jay Gitlin, author of The Bourgeois Frontier: French Towns, French Traders, and American Expansion
"In Pioneers of Promotion, Joe Dobrow addresses an understudied aspect of American history through three key players--Burke, Handy, and Hamilton--whose lives serve as case studies for the emergence of a broader cultural phenomenon. This substantially researched and highly readable narrative history excavates the roots of the modern marketing industry."--Frank Christianson, editor of The Popular Frontier: Buffalo Bill's Wild West and Transnational Mass Culture