One Step Ahead: Mastering the Art and Science of Negotiation

David Sally (Author)

Product Details

$29.99  $27.59
St. Martin's Press
Publish Date
May 05, 2020
6.3 X 9.5 X 1.3 inches | 1.2 pounds

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About the Author

David Sally is an innovative strategist and behavioral economist. In 1995, he received his PhD in Economics from the University of Chicago Booth School of Business. His research in behavioral game theory has been widely published and informed his award-winning teaching of negotiations and leadership at Cornell's Johnson School and Dartmouth's Tuck School of Business.

In 2011 David co-founded Anderson Sally LLC, one of the world's first soccer analytics consulting companies, where he helps clients make the right investments and find a sustainable competitive advantage. He is the author of One Step Ahead: Mastering the Art and Science of Negotiation.


A comprehensive guidebook delivering valuable skills to apply in both business and personal relationships. --Library Journal (starred review)

"Entertaining and conversational, [One Step Ahead] is an important tool for getting to yes, as well as understanding exactly what will prompt an opponent to say it." --Publishers Weekly

A deep, thoughtful master class on the 'negotiation game.' --Kirkus Reviews

A beautifully written book which is wise, funny, scientific, and practical. --Colin Camerer, Professor at California Institute of Technology and author of Behavioral Game Theory

"'Words matter.' But David Sally writes, 'Words present facts, question assumptions, express emotions, issue orders, declare war, elevate cardinals to Pope, sentence offenders to prison, create contracts and promises, and so on.' That's why his books are so much more fun to read than mine. This is the wisest, most readable book on negotiation I've seen. Destined to become a classic. --Robert H. Frank, author of Under the Influence: Putting Peer Pressure to Work

"From defusing ultimatums to the art of persuasion, David Sally delivers master lessons on negotiation. This book offers brilliant, practical, and engaging advice gleaned from business titans, world leaders, and scholars. --Maurice Schweitzer, Professor at the Wharton School and coauthor of Friend & Foe

"Negotiation is an area where most people think that they can 'wing it' and achieve their objectives. They could not be more wrong. One Step Ahead reveals the inner workings of negotiation with unsurpassed clarity and is an entertaining and essential way to get past the clichΓ©s. The people, scenes, and science David Sally captures will cause you to view the bargaining, con artists, beauty contests, toughness and fairness, emotions, words, and numbers in our world with changed and knowing eyes." --Jonathan Klein, Co-founder, Deputy Chairman and former CEO (20 years), Getty Images