On Trend: The Business of Forecasting the Future

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Product Details

Price
$19.95
Publisher
University of Illinois Press
Publish Date
Pages
232
Dimensions
5.9 X 8.9 X 0.7 inches | 0.01 pounds
Language
English
Type
Paperback
EAN/UPC
9780252084690

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About the Author

Devon Powers is an associate professor of advertising at Temple University. She is the author of Writing the Record: The Village Voice and the Birth of Rock Criticism and coeditor of Blowing Up the Brand: Critical Perspectives on Promotional Culture.

Reviews

"If you think hot trends just whirl up like dust storms, think again: This fascinating book pulls the curtain back on an entire industry devoted to shaping our perceptions of what matters--and with it, the future itself."--Fred Turner, author of The Democratic Surround: Multimedia and American Liberalism from World War II to the Psychedelic Sixties
"On Trend is wide-ranging, yet it holds together through a fusion of scholarly reconstruction and engaged critique. Such a combination is often intended but seldom so well executed." --Scott McLemee, Inside Higher Ed