No Sweat: How the Simple Science of Motivation Can Bring You a Lifetime of Fitness

Michelle Segar (Author)


We always start with the best of intentions when we begin a new exercise program. In fact, we could not be more determined to tone our bodies and get in shape! But then our planned week of five days at the gym or doing an at-home program turns into three days, into one day, into . . . Who has the time?The truth is, we still really do want to be healthy and fit, but we have become so overwhelmed and overextended with other nonnegotiables in life that we view exercise as just another chore to complete--an optional chore.Behavior expert Michelle Segar has devoted her career to the science of motivation. Over the years she has discovered a groundbreaking law of humanity that has completely revamped her mindset on how we are best motivated to exercise: Human beings are hardwired to choose immediate gratification over delayed benefits. In other words, we're not going to exercise unless it makes us happy right now.In her USA Today Best Book honoree No Sweat, Segar lays out the path for revamping our mindset toward exercise and finding fulfillment and enjoyment in exercise today. Translating twenty years of research on exercise and motivation into a simple four-point program, she helps readers broaden their definition of exercise, find pleasure in physical activity, and discover realistic ways to fit it into their lives.Complete with testimonies of success from Segar's clients, their stories punctuate the book, entertaining and emboldening readers to break the cycle of exercise failure once and for all. It's simple--activities we enjoy, we repeat. With the revolutionary principles and exercise tips in No Sweat, getting in shape has never been so much fun.

Product Details

$22.99  $21.15
Publish Date
June 10, 2015
6.0 X 9.0 X 0.9 inches | 0.7 pounds

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About the Author

MICHELLE L. SEGAR is a behavioral sustainability scientist and Director of the Sport, Health, & Activity Research and Policy (SHARP) Center at the University of Michigan. She holds a Ph.D. in Psychology and Master's degrees in Health Behavior and Kinesiology. A sought-after advisor, her expertise has been featured in The New York Times, Forbes, Elle, Prevention, and other major media.


"This book should be required reading for all medical students, nursing students, physician assistants, physical therapist, and occupational therapist (pretty much everyone in health care)." --ChristianQMD
..".not merely a weight-loss guide but rather a motivational manual to self-care and sustainable change... for persons wishing to set goals, change behavior, and/or improve their lifestyle." --Library Journal
..".compelling... must read book... Segar is at once compassionate and firm, intelligent and approachable." --Foreword Reviews
.."reveals how to make one of those key habits, exercise, a part of your life--for good...five simple tips that make perfect sense."
"Segar, in both an educational and entertaining way, introduces a program in which our perception of exercise is changed to create a sustainable relationship with fitness." --Des Moines Register
..".empowering book...full of takeaways for those who think exercise is a bad word and find it difficult to find the motivation to stick to any fitness program." --VidyaSury
"Segar brilliantly organizes her unique and straightforward coaching techniques to overcome those mind games that sandbag our attempts to get fit." --Retailing Insight
..".describes strategies to get even the most sedentary people off their duffs, starting with ways to overcome past failures and negative feelings about exercise..." --The New York Times
..".looking for a gift to yourself, your loved ones and people you service, then No Sweat can offer a lifelong easy read with a huge impact." --Florida Psychologist
"I love that she calls physical activity a "gift" you give yourself. I love her "everything counts" philosophy...I hope it inspires you too!" --Real Mom Nutrition
"You'll be hooked! Practical, proven, and loaded with inspiring stories, No Sweat makes getting fit easier." --Midwest Book Review
"Dr. Segar details an exciting new model to help people see exercise as a gift....offers hope and lasting results for everyone." --Well-Being Practitioner
..".valuable for all health and medical practitioners and students, and anyone else who wants to get more out of life (or help others do that for themselves)." --Vegan Practitioners
"Get rid of all of those books on exercising and buy this one. It is really the only book you will need to start getting fit...or to do anything else you don't like doing, for that matter." --PCB007
"Fear not, for this is not your average fitness book. No more reading about how or why you should exercise, No Sweat is about the science of motivation." --Women's Lifestyle
..".takes the logical and well-known steps to an active life and presents them in a way that upends the standard motivational talking points." --Eye for Pharma
"No Sweat uses lessons from motivation science to help readers learn to truly enjoy exercise and create sustainable habits." --Heleo
"To achieve lasting fitness Segar describes strategies to get even the most sedentary people off their tuchas, starting with ways to overcome past failures and negative feelings about exercise..." --ShareTheGlam
Selected as one of 15 Inspirational, Must-Read Books for Your Mind, Body and Career 2015 by The Healthy Freelancer
"One of the 9 best books of 2015 to inspire improvement this year." --Limeade
"No Sweat: How The Simple Science of Motivation Can Bring You A Lifetime of Fitness is one of our bibles." --Carey Goldberg, WBUR CommonHealth blog
..".self-help guide for individuals in search of personal wellness, health professionals may nevertheless benefit from the text....useful in working with clients facing the same struggles regarding fitness." --Pulse, Academy of Sports, Cardiovascular, and Wellness Nutrition